Acnova Oy — Tuusula, Finland
Launching your own cosmetics brand (Private Label)
From idea to finished product — professionally, in line with EU requirements
Acnova Oy is a cosmetics manufacturer in Finland. We help launch Private label cosmetic products from scratch: from idea and concept to production, documentation and entry to the EU market.
Private Label lets you build your own cosmetics line without investing in a factory, laboratory or regulatory team. You grow the brand and sales; we help with the formula, packaging, production and documentation.
We work with both new brands and established companies that want to expand their range under their own trademark.
- from 300 unitsMinimum batch to launch your first brand
- Own formula libraryReady bases and new formulas — developed by our own formulator
- 100% CPNPSupport for EU registration
- up to 6 monthsturnkey product launch timeline
Where launching cosmetics begins
Creating a cosmetic product is not just an idea and nice packaging design. It is a step-by-step process that includes:
- concept development
- ingredient selection
- formula creation
- testing
- packaging selection
- documentation and certification
- production launch
The main mistake of most new brands is trying to start straight from a «ready cream» without defining the product’s purpose and market.
That is why we start every project with a brief and a concept discussion.
This makes it possible to:
- avoid unnecessary costs
- estimate the budget correctly
- understand the launch timeline
- select the best solution for your market
How we work
The brief — the foundation of your project
In the first step we collect information about the future product. This helps us understand the task and suggest the most realistic and efficient way to deliver the project.
It is fine if you do not yet have an exact formula or technical brief — an idea and a sense of direction are enough to start.
We usually discuss:
1. 01
Product concept - who the product is for - what task it solves - brand positioning - price segment
2. 02
Format and texture - cream - serum - gel - foam - oil - mask
3. 03
Composition preferences - natural cosmetics - vegan - SLS-free - fragrance-free - active ingredients
4. 04
Packaging - glass - airless - bottles - pumps - jars
5. 05
Sales markets - Finland - EU - e-commerce - professional segment The more detailed the brief, the more accurately we can assess the project and propose a solution.
What you get after the brief is analysed
After we receive the information we analyse your request and form an initial proposal.
At this stage you receive:
- a preliminary project assessment
- implementation recommendations
- an understanding of the timeline
- guidance on minimum volumes
- packaging recommendations
- an understanding of the next launch steps
Important to understand: formula development and creating test samples is a separate professional stage delivered as a separate service.
This approach makes it possible to:
- ensure product quality
- achieve formula stability
- meet EU requirements
- prepare the product for the real market
Next step — formula development
Once the project concept is agreed, we move on to formula development and creating test samples.
At this stage:
- ingredients are selected
- the first samples are made
- texture and stability are tested
- the scent and feel of the product are adjusted
- packaging is selected
Formula development is the foundation of a quality cosmetics brand.
Inside the facility
Cosmetics production in Finland
All cosmetics are produced at our own site in Finland.
We use:
European ingredients
modern production equipment
our own water treatment system
professional mixers and filling lines
We do not just produce Private label — we also develop our own cosmetics brands:
ESE — professional cosmetics
AVE — home-care cosmetics
This means we look at the project not only as a manufacturer but also as a brand operating on the market.
Why Acnova
Why brands choose Acnova Oy
Production in the EU
Finnish production increases trust in the brand and simplifies working with the European market.
Project transparency
You understand the launch stages, timeline and project structure before production begins.
Flexible approach
We work with both small brands and large private label projects.
Support at the start
We help even first-time cosmetic-brand founders understand the launch process.
End-to-end approach
From idea and formula to packaging and finished product.
OUR CLIENTS
Who Private Label cosmetics is for
We work with:
beauty salons
cosmetologists
spas
online stores
e-commerce brands
influencer brands
retail companies
professional B2B projects
Describe your project
Fill in the brief — it is the first step towards launching your cosmetics brand.
We will review your request and propose:
- a way to work
- an indicative timeline
- minimum volumes
- possible solutions for your market
The more detailed you describe the task, the more precise our proposal will be.
Contact form
Fill in the brief below.
Thank you! We have received your request and will contact you.